Copper Label Slim Jeans

About this one

Made in the classic button-fly five-pocket design, these denim jeans have an authentic aged finish for that vintage Superdry look. Finished with unique studding and branded 'Copper Label' and 'SD Overalls' buttons, these jeans also feature an embossed Superdry Copper Label leather logo patch on the rear waistband.

Superdry's own description. Their page.

What makes it worth buying

• fabric composition cotton 100%
• selvedge
• wash an authentic aged finish for that vintage Superdry look

Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

• UK company

  Registered at Companies House as SUPERDRY LIMITED, number 07063562. Checked 2026-08-29.

  Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.

• UK operations

  Stated by the company: "Our head office is based in Cheltenham, at the heart of everything that drives Superdry & Co as a global brand. From design and merchandising to finance, technology and logistics, the roles here span the full breadth of what it takes to build and move a premium brand forward." — names a location but no site or process, so this corroborates uk_hq more than operations. Source.

  Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.

• British-owned

  No majority shareholding traced outside the UK. Companies House.

  Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.

• British-owned, made abroad

  The maker states: All Superdry clothing and accessories are made by specialist third party operated factories in India, Sri Lanka, Turkiye, China, Cambodia and Vietnam. Source. Their words, not ours; we have not independently verified it.

  This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.